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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

Social network and city.

Let’s Get Visual! Four Tips for Using Eye-Catching Videos, Photos and More

By Walker Marketing | Jan 16, 2019

If you play a role in marketing your business, you’ve probably found that visual elements improve the performance of all sorts of content, from press releases to websites to marketing emails. But with that promise of better metrics comes a constant demand for videos, photos, graphics and other elements that make your piece pop. Why…

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email marketing trends 2019

Are You Taking Advantage of These Email Marketing Trends in 2019?

By Walker Marketing | Jan 16, 2019

With the digital landscape constantly evolving, you might think email has headed the way of the dinosaur. The truth is that email is more popular — and profitable — than ever, bringing in some $44 for every marketing dollar spent. But even as email remains a constant fixture on the marketing landscape, it also continues…

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Woman with her senior mother

A Holiday Wish List for Aging Parents

By Walker Marketing | Dec 21, 2018

It’s no surprise that adult children worry about their aging parents. A recent survey uncovered common concerns about parents living alone in their homes, including: Health problems. Loneliness and unhappiness. Inability to provide self-care. Insufficient financial resources. As parents age, their adult children want the best for them and hope their family members will enjoy…

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Holiday Spirit at Work

How to Bring the Holiday Spirit of Giving Into Work

By Walker Marketing | Dec 21, 2018

For many organizations, December represents the busiest time of the year. As the winter holidays near, work must go on – and finding the time and energy to get into the spirit can be challenging. For your employees, holiday responsibilities can exacerbate the stress of the busy season at work. But the holidays also are…

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christmas gift on office desk

Marketing During the Holidays

By Walker Marketing | Nov 20, 2018

With the holidays just around the corner, seasonal marketing strategies become top of mind for many types of businesses. From consumer-facing retailers to B2B service firms, marketing during the holidays can provide a boost for the coming year. What are some of the top strategies you should consider to make the holidays merrier for you…

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grandparent with grandchildren

The Importance of Intergenerational Relationships

By Walker Marketing | Nov 20, 2018

Too often in our modern society, older and younger people keep to themselves. Rather than spending time together – as was the case years ago – people of different generations have become increasingly isolated as social media and other digital forms of communication become ubiquitous. Unfortunately, both older and younger people lose out when they…

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company culture

Why a Healthy Company Culture Is Important

By Walker Marketing | Oct 23, 2018

Thanks to a few well-known organizations and their rock-star CEOs, company culture has received significant press — both positive and negative — in recent years. At Apple, for instance, employees exhibit high levels of motivation as well as high sales numbers. The key for these high-performing workers? Analysts say the right motivation goes a long…

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Illustration of seniors and baby boomers

Attracting Boomers Requires Innovation, Choice

By Walker Marketing | Oct 23, 2018

For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along with a new emphasis on healthy lifestyles — is helping them live longer and better than ever. As boomers begin to…

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