At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.
These days, most business owners know that digital marketing involves making people aware of their products and services on the internet. But what does digital marketing entail? Any marketing effort that uses electronic devices or networks qualifies as digital marketing. Blog posts, search engine optimization, content marketing, social media marketing, online public relations and pay-per-click…Read More
With the rise of the internet — and the more-recent domination of social media — we’ve often heard that older people simply aren’t getting on board. As recently as last year, just 37 percent of people over age 65 said they used any social media, compared to nearly 90 percent of those in the 18-to-29…Read More
If you play a role in marketing your business, you’ve probably found that visual elements improve the performance of all sorts of content, from press releases to websites to marketing emails. But with that promise of better metrics comes a constant demand for videos, photos, graphics and other elements that make your piece pop. Why…Read More
It’s no surprise that adult children worry about their aging parents. A recent survey uncovered common concerns about parents living alone in their homes, including: Health problems. Loneliness and unhappiness. Inability to provide self-care. Insufficient financial resources. As parents age, their adult children want the best for them and hope their family members will enjoy…Read More
For many organizations, December represents the busiest time of the year. As the winter holidays near, work must go on – and finding the time and energy to get into the spirit can be challenging. For your employees, holiday responsibilities can exacerbate the stress of the busy season at work. But the holidays also are…Read More
Too often in our modern society, older and younger people keep to themselves. Rather than spending time together – as was the case years ago – people of different generations have become increasingly isolated as social media and other digital forms of communication become ubiquitous. Unfortunately, both older and younger people lose out when they…Read More