At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.
If you play a role in marketing your business, you’ve probably found that visual elements improve the performance of all sorts of content, from press releases to websites to marketing emails. But with that promise of better metrics comes a constant demand for videos, photos, graphics and other elements that make your piece pop. Why…Read More
It’s no surprise that adult children worry about their aging parents. A recent survey uncovered common concerns about parents living alone in their homes, including: Health problems. Loneliness and unhappiness. Inability to provide self-care. Insufficient financial resources. As parents age, their adult children want the best for them and hope their family members will enjoy…Read More
For many organizations, December represents the busiest time of the year. As the winter holidays near, work must go on – and finding the time and energy to get into the spirit can be challenging. For your employees, holiday responsibilities can exacerbate the stress of the busy season at work. But the holidays also are…Read More
Too often in our modern society, older and younger people keep to themselves. Rather than spending time together – as was the case years ago – people of different generations have become increasingly isolated as social media and other digital forms of communication become ubiquitous. Unfortunately, both older and younger people lose out when they…Read More
Thanks to a few well-known organizations and their rock-star CEOs, company culture has received significant press — both positive and negative — in recent years. At Apple, for instance, employees exhibit high levels of motivation as well as high sales numbers. The key for these high-performing workers? Analysts say the right motivation goes a long…Read More
For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along with a new emphasis on healthy lifestyles — is helping them live longer and better than ever. As boomers begin to…Read More