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A Holiday Wish List for Aging Parents

Woman with her senior mother

It’s no surprise that adult children worry about their aging parents. A recent survey uncovered common concerns about parents living alone in their homes, including: Health problems. Loneliness and unhappiness. Inability to provide self-care. Insufficient financial resources. As parents age, their adult children want the best for them and hope their family members will enjoy…

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How to Protect Yourself from Medicare Scams

Senior with credit card speaking on the phone

If you worry about keeping your Social Security number safe, you’re not alone. For years, loss or theft of Social Security numbers has left consumers vulnerable to a number of costly scams. With recent plans for Medicare to cease use of Social Security numbers for identification, the federal government has taken a significant step to…

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The Importance of Strategic Planning

Strategic planning.

Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.…

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Planning Events to Maximize ROI

Grannies wearing crazy sunglasses

Every senior living marketing representative knows the importance of persuading prospective residents to visit their community. Few of us would make a move sight unseen, and for seniors considering such a major life change, seeing often is believing.

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