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Home Care Marketing

Marketing During the Holidays

christmas gift on office desk

With the holidays just around the corner, seasonal marketing strategies become top of mind for many types of businesses. From consumer-facing retailers to B2B service firms, marketing during the holidays can provide a boost for the coming year. What are some of the top strategies you should consider to make the holidays merrier for you…

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Attracting Boomers Requires Innovation, Choice

Illustration of seniors and baby boomers

For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along with a new emphasis on healthy lifestyles — is helping them live longer and better than ever. As boomers begin to…

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Getting the Most From Conference Attendance

Make the Most of Your Conference Attendance

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

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The Four Ps of Branding

It is a well-known fact among marketers that consumers have a set of perceptions about any and every product and service, whether we are conscious of the perceptions or not.

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Agency Accountability: Proof of Performance

The 2013 Marketing Summit at Wake Forest University recently tweeted “What will drive agency value in the world of Big Data? The panel agrees: measurable results and ROI.” No more hiding behind creative prowess. Whether or not the CEO likes gnomes or lizards, the blue ad over the green, it’s clear that data trumps the…

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