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Brand Marketing

How to Bring the Holiday Spirit of Giving Into Work

Holiday Spirit at Work

For many organizations, December represents the busiest time of the year. As the winter holidays near, work must go on – and finding the time and energy to get into the spirit can be challenging. For your employees, holiday responsibilities can exacerbate the stress of the busy season at work. But the holidays also are…

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Marketing During the Holidays

christmas gift on office desk

With the holidays just around the corner, seasonal marketing strategies become top of mind for many types of businesses. From consumer-facing retailers to B2B service firms, marketing during the holidays can provide a boost for the coming year. What are some of the top strategies you should consider to make the holidays merrier for you…

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Why a Healthy Company Culture Is Important

company culture

Thanks to a few well-known organizations and their rock-star CEOs, company culture has received significant press — both positive and negative — in recent years. At Apple, for instance, employees exhibit high levels of motivation as well as high sales numbers. The key for these high-performing workers? Analysts say the right motivation goes a long…

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Attracting Boomers Requires Innovation, Choice

Illustration of seniors and baby boomers

For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along with a new emphasis on healthy lifestyles — is helping them live longer and better than ever. As boomers begin to…

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Podcasts: Why Are They the Next Marketing Frontier?

smartphone playing podcast

Whatever you’re interested in these days, there’s a podcast for that. From news talk to fitness, entrepreneurism, travel, pets and productivity, you‘ll find a selection of podcasts to please just about any audio preference. Nearly a quarter of American teens and adults listen to podcasts at least monthly. By the turn of the next decade,…

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Why Social Media Is Important in 2018

Why Social Media Is Important in 2018

Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually find innovative ways to capture the imagination — and keep their customers’ interest. Only a few years ago, a social media strategy was simple: Be on social media.…

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Getting the Most From Conference Attendance

Make the Most of Your Conference Attendance

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

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Ideas for Making 2018 Your Best Year Yet

: Ideas for Making 2018 Your Best

With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your…

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