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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

Full Funnel Marketing – It Works!

Full-Funnel Marketing – It Works!

By Walker Marketing | Oct 3, 2016

To maintain an optimal occupancy level, you probably coach your team to keep their sales funnel in mind. But have you considered going full-funnel? The modern concept of “full-funnel marketing” gives a turbo boost to the traditional sales funnel model of selling. The technique helps you spend your online marketing budget strategically — focusing on…

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Content is King

Why FRESH Content Is King on Your Website

By Walker Marketing | Sep 12, 2016

New websites always come with the best intentions.

But as a website ages from brand-spanking new to weeks, months and years old, hopeful notions of frequently adding new content may fall by the wayside. In the beginning, maybe the updates are daily. Weekly updates then stretch to monthly, and suddenly, the “latest news” is staler than the last bagel at a staff meeting.

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Public Relations

Using PR to Tell Your Community Story in a Compelling Way

By Walker Marketing | Sep 5, 2016

What’s your story? If you don’t know, then it’s time to take a look at how public relations — both earned and owned — can help you get your message out in a compelling way. Why Do You Need a Story? Public relations can differ from purchased media like advertising in a significant way: You…

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Community partnerships.

Leveraging Community Partnerships

By Walker Marketing | Aug 29, 2016

For most senior living communities, serving the greater good in the local area is part of the mission. Communities often help local nonprofits in a variety of ways, from cash donations to use of space to providing volunteers for events. And nonprofit organizations often are willing — and even eager — to help get the…

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Home for sale.

Partnering with Real Estate Agents for Independent Living Referrals

By Walker Marketing | Aug 8, 2016

It’s no secret that most seniors need to sell their homes to finance a move to Independent Living — and that a senior who’s putting her home on the market may be a prime candidate for a move to your community.

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Senior couple viewing their resident portal..

Resident Portals: If You Don’t Have One, You Should

By Walker Marketing | Aug 1, 2016

From the beginning of the internet age, seniors have been among those Americans least likely to make use of technology. As recently as 2015, four in 10 adults over the age of 65 said they had yet to get online. Still, the number of seniors using the internet is increasing, up from 57 percent in 2014.

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Accreditation Seals

The Value of Accreditation in Marketing: A Validation of Quality?

By Walker Marketing | Jul 25, 2016

How many prospective residents ask your marketing team about accreditation? One in 20? One in 100? Accreditation is not at the forefront of most seniors’ minds when they begin looking for a senior living community. But accreditation measures and formalizes many quality markers — including financial stability, safety and security, and staff qualifications — that…

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Collage of brands.

Positioning Senior Living Communities in a Competitive Marketplace

By Walker Marketing | Jul 5, 2016

In the senior living industry, branding isn’t always a priority. The conventional wisdom holds that if you’re in the right neighborhood and have a good reputation, you’ve sufficiently differentiated yourself from your competitors

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