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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

Compete against new competition.

Ways to Compete Against Shiny and New

By Walker Marketing | Jul 28, 2017

The senior living industry is always competitive, but nothing bumps up the stress level like having a brand-new community open nearby. If a new community has opened for business and has started to cut into your prospect base, you may face an optics challenge. A picture may be worth a thousand words, but a visit…

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Target users in your pospect database

Can You Have Too Many Leads in Your Prospect Database?

By Walker Marketing | Jul 28, 2017

Are all the leads in your database bringing you joy? If you’re a fan of decluttering whiz Marie Kondo, you’ll recognize this question as a way to pare down your belongings. But the logic of less also can apply to your data bank of prospects. For senior living communities, marketing databases represent important and valuable…

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Staking Your Claim – Owning One Thing at Your Community

Staking Your Claim – Owning One Thing at Your Community

By Walker Marketing | Jun 20, 2017

What makes your senior living community special? If your answer is “everything,” you may have some work to do in the branding arena. Multitasking is a myth and so is being exceptional at everything. Consumers understand that no one — and no organization — can be all things to all people. Even massive corporations stumble…

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Media Training and Talking Points for Leaders for Interviews

Media Training and Talking Points for Leaders for Interviews

By Walker Marketing | Jun 20, 2017

If you’ve participated in interviews with local or national media, you know the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt extremely anxious. Interviews are a fact of life for organizational leaders. As a CEO or executive in a senior living community, you’re likely to be…

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Alternatives to stock photography.

Alternatives to Stock Photography

By Walker Marketing | May 23, 2017

For many senior living communities, stock photography can provide a convenient, relatively inexpensive alternative to hiring a professional photographer for an on-campus shoot. However, using stock photos comes with some potential pitfalls. Despite the vast number of choices in stock photography, it’s not the right fit for every situation. While you may find lots of…

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Leveraging caregiver testimonials.

Leveraging Caregiver Testimonials

By Walker Marketing | May 15, 2017

For a variety of reasons, many adult children serve as caregivers — either part-time or full-time — for senior parents. In most cases, caregivers act out of love and concern, but the physical and emotional toll can be great. If your community offers assisted living, memory care or skilled nursing, adult children or other caregivers…

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Creating Talking Points for Your Community Leaders

By Walker Marketing | Apr 26, 2017

Can members of your leadership team quickly express your mission and describe what differentiates your community? By creating basic talking points, you can ensure that your community relations director and other executives can — on the spur of the moment, if necessary — summarize your community’s brand positioning. Talking points can help get your team…

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Why Off-Site Events Can Be Effective

By Walker Marketing | Apr 26, 2017

In senior living, most selling happens within the confines of communities. The traditional approach aims various marketing channels toward persuading prospective residents to tour your campus in person. If you can convince a prospect to visit, seeing often is believing. Your website, print ads and social media posts can engage your prospects and get them…

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