At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.
Most managers understand the importance of recruiting highly trained, compassionate, dedicated staff members to senior living communities. Attracting those valuable workers is only the beginning. Keeping them engaged and content in your community — and discouraging heeding the siren call of greener pastures — is an ongoing battle. The costs of recruiting and training new…Read More
Despite a mass migration to online marketing in recent years, direct mail remains a critical tool for most senior living communities to reach out to prospective residents. It’s true that seniors have increasingly adopted online channels for their entertainment, banking, learning and even medical needs. However, many older adults still enjoy opening their physical mailbox…Read More
With tax time almost here, the IRS is warning of a new type of fraud involving ill-gotten refunds deposited into accounts and taxpayers tricked into turning over the loot to the scammers. It’s a new wrinkle in an old story: identity theft. For a variety of reasons, the problem is even more prevalent among older…Read More
As the baby boomers continue to reach retirement age, your senior living community may face a variety of new competition with all manner of options, services and amenities. Your biggest competitor, though, will continue to be one of your oldest competitors: aging in place. For many seniors, the lure of staying at home — with…Read More
Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, Twitter and various websites across industries, marketers and consumers are choosing video for information, education and entertainment. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. What are some of the…Read More
If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely…Read More
With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your…Read More