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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

Can Social Media be Used to Reach Seniors?

By Walker Marketing | Dec 23, 2010

Social media is a great way to actively engage the online community, and seniors are becoming more active on the Web every day.

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The Case for Twitter: 4 Misconceptions That Still Exist

By Walker Marketing | Dec 20, 2010

Have you ruled Twitter out of your digital marketing strategy for one of these reasons? Perhaps you should reconsider.

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Podcasts: Are You Tuned in to this Powerful Marketing Tool?

By Walker Marketing | Dec 15, 2010

The trend toward podcasts is loud and clear for most marketers, but the home care industry just may be missing the obvious signals.

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Home Care Marketers Need to Emphasize "Long-Term Care" of Facebook Pages

By Walker Marketing | Dec 7, 2010

Facebook Pages present opportunity for senior care marketers, but they must be nurtured with proper updates.

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Walker Marketing Enhances Technology Capabilities with New Executive VP

By Walker Marketing | Dec 5, 2010

New hire Bridgette King brings more than 20 years of expertise with technology clients in several different concentrations Concord, NC—Walker Marketing is enhancing its capabilities for technology clients with the hiring of new Executive Vice President Bridgette King. King has more than 20 years of experience in national and international publicity, marketing, promotions and sales.…

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Six Reasons to Broadcast Your Health Care Agency on YouTube

By Walker Marketing | Nov 24, 2010

Health care providers should be broadcasting themselves on YouTube.

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Sheer Numbers Will Impact the Future of Home Care

By Walker Marketing | Nov 17, 2010

With these staggering boomer population changes, senior citizens will be even more important. Reaching the decision maker however, is the real challenge.

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3 Ways SEO Can Help Your Home Care Business

By Walker Marketing | Nov 9, 2010

Beyond appearing at the top of the results page, here are three additional benefits to practicing proper search engine optimization for your home care agency website.

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