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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

Leveraging Your Website to Contend with your Biggest Competitor

Leveraging Your Website to Contend with Your Biggest Competitor (Aging in Place)

By Walker Marketing | Jan 26, 2018

As the baby boomers continue to reach retirement age, your senior living community may face a variety of new competition with all manner of options, services and amenities. Your biggest competitor, though, will continue to be one of your oldest competitors: aging in place. For many seniors, the lure of staying at home — with…

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Video Content Trends

Video Content Trends: The Future of Content Marketing

By Walker Marketing | Jan 26, 2018

Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, Twitter and various websites across industries, marketers and consumers are choosing video for information, education and entertainment. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. What are some of the…

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Garnering Coverage from Local Media

Garnering Coverage from Local Media

By Walker Marketing | Dec 20, 2017

If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely…

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: Ideas for Making 2018 Your Best

Ideas for Making 2018 Your Best Year Yet

By Walker Marketing | Dec 20, 2017

With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your…

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Enhance your digital marketing

Enhancing the Digital Marketing Experience

By Walker Marketing | Nov 28, 2017

In many senior living communities, prospective residents visiting for the first time enter a meeting room, where they hear a presentation by a marketing representative. The marketing rep then guides a tour of the community and offers visitors a packet of printed literature to take home. While this formula has effectively introduced many people to…

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The importance of philanthropy.

The Importance of Philanthropy

By Walker Marketing | Nov 28, 2017

Senior living communities improve the lives of older adults every day by providing safe housing, engaging activities, nutritious meals and excellent health care. Many communities also contribute to their local areas in a variety of ways, including making their campuses available and offering financial support to worthy causes. Across a range of industries, philanthropy plays…

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Technology in senior living communities.

The Role of Technology in Today’s Senior Living Communities

By Walker Marketing | Oct 24, 2017

As a group, seniors tend to embrace technology at a slightly slower pace than their younger friends and relatives. However, seniors are using technology more than ever, and younger seniors are nearly as connected as adults under age 65. In fact, almost 60 percent of seniors report going online, and more than three-quarters use a cell phone.

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Intergenerational Activities

Getting Involved With the Greater Community to Promote Intergenerational Interaction and Activities

By Walker Marketing | Oct 24, 2017

When different generations of people come together, everyone benefits. In days past, those connections happened naturally, with seniors serving as mentors and trusted guides for young people. Today, close contact between people of different ages occurs less often.

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