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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

Employee-Appreciation-blog

Employee Appreciation and Positive Recognition in the Workplace

By Walker Marketing | Mar 26, 2018

Most managers understand the importance of recruiting highly trained, compassionate, dedicated staff members to senior living communities. Attracting those valuable workers is only the beginning. Keeping them engaged and content in your community — and discouraging heeding the siren call of greener pastures — is an ongoing battle. The costs of recruiting and training new…

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Tips to Increase Direct Mail Marketing Campaign Engagement

By Walker Marketing | Mar 26, 2018

Despite a mass migration to online marketing in recent years, direct mail remains a critical tool for most senior living communities to reach out to prospective residents. It’s true that seniors have increasingly adopted online channels for their entertainment, banking, learning and even medical needs. However, many older adults still enjoy opening their physical mailbox…

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Managing poor business reviews.

What to Do When Your Business Gets a Bad Review

By Walker Marketing | Feb 22, 2018

It used to be that when someone had a problem with your business, they called to complain. In most cases, a responsive manager could straighten out the issue, and the matter would end there. Today, however, a growing number of customer complaints appear online — potentially damaging your community’s reputation. How you respond to this…

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Senior tax scams.

Tax Season is Upon Us, Identity Tax Theft Awareness (How to Protect Seniors)

By Walker Marketing | Feb 22, 2018

With tax time almost here, the IRS is warning of a new type of fraud involving ill-gotten refunds deposited into accounts and taxpayers tricked into turning over the loot to the scammers. It’s a new wrinkle in an old story: identity theft. For a variety of reasons, the problem is even more prevalent among older…

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Leveraging Your Website to Contend with your Biggest Competitor

Leveraging Your Website to Contend with Your Biggest Competitor (Aging in Place)

By Walker Marketing | Jan 26, 2018

As the baby boomers continue to reach retirement age, your senior living community may face a variety of new competition with all manner of options, services and amenities. Your biggest competitor, though, will continue to be one of your oldest competitors: aging in place. For many seniors, the lure of staying at home — with…

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Video Content Trends

Video Content Trends: The Future of Content Marketing

By Walker Marketing | Jan 26, 2018

Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, Twitter and various websites across industries, marketers and consumers are choosing video for information, education and entertainment. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. What are some of the…

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Garnering Coverage from Local Media

Garnering Coverage from Local Media

By Walker Marketing | Dec 20, 2017

If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely…

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: Ideas for Making 2018 Your Best

Ideas for Making 2018 Your Best Year Yet

By Walker Marketing | Dec 20, 2017

With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your…

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