At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.
Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.…Read More
Just a few decades ago, the average lifespan for Americans was only 61. Today, a healthy woman at age 65 has a 25-percent chance of living to age 90, and men have the same chance of living to age 89. Still, many people continue to retire at age 62, leaving nearly a quarter-century — or…Read More
Your team members probably love working in your senior living community, but the job can get trying at times. Whether it’s resident complaints, state inspections or being down a few employees, stressful periods do arise even in the best communities. During challenging work periods, how can you and your staff members stay healthy, avoid illness…Read More
How do you speak to your prospects about your senior living community? If your website focuses on listing your services, amenities and features, you may need to hone your storytelling skills. Your social media feed, printed literature, advertisements, direct mail pieces and website should work together to tell the story of your community. Why tell…Read More
Most managers understand the importance of recruiting highly trained, compassionate, dedicated staff members to senior living communities. Attracting those valuable workers is only the beginning. Keeping them engaged and content in your community — and discouraging heeding the siren call of greener pastures — is an ongoing battle. The costs of recruiting and training new…Read More
Despite a mass migration to online marketing in recent years, direct mail remains a critical tool for most senior living communities to reach out to prospective residents. It’s true that seniors have increasingly adopted online channels for their entertainment, banking, learning and even medical needs. However, many older adults still enjoy opening their physical mailbox…Read More
With tax time almost here, the IRS is warning of a new type of fraud involving ill-gotten refunds deposited into accounts and taxpayers tricked into turning over the loot to the scammers. It’s a new wrinkle in an old story: identity theft. For a variety of reasons, the problem is even more prevalent among older…Read More