Let’s work together. Give us a call today at 704-782-3244.

spacer-header

Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

christmas gift on office desk

Marketing During the Holidays

By Walker Marketing | Nov 20, 2018

With the holidays just around the corner, seasonal marketing strategies become top of mind for many types of businesses. From consumer-facing retailers to B2B service firms, marketing during the holidays can provide a boost for the coming year. What are some of the top strategies you should consider to make the holidays merrier for you…

Read More
grandparent with grandchildren

The Importance of Intergenerational Relationships

By Walker Marketing | Nov 20, 2018

Too often in our modern society, older and younger people keep to themselves. Rather than spending time together – as was the case years ago – people of different generations have become increasingly isolated as social media and other digital forms of communication become ubiquitous. Unfortunately, both older and younger people lose out when they…

Read More
company culture

Why a Healthy Company Culture Is Important

By Walker Marketing | Oct 23, 2018

Thanks to a few well-known organizations and their rock-star CEOs, company culture has received significant press — both positive and negative — in recent years. At Apple, for instance, employees exhibit high levels of motivation as well as high sales numbers. The key for these high-performing workers? Analysts say the right motivation goes a long…

Read More
Illustration of seniors and baby boomers

Attracting Boomers Requires Innovation, Choice

By Walker Marketing | Oct 23, 2018

For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along with a new emphasis on healthy lifestyles — is helping them live longer and better than ever. As boomers begin to…

Read More
smartphone playing podcast

Podcasts: Why Are They the Next Marketing Frontier?

By Walker Marketing | Sep 25, 2018

Whatever you’re interested in these days, there’s a podcast for that. From news talk to fitness, entrepreneurism, travel, pets and productivity, you‘ll find a selection of podcasts to please just about any audio preference. Nearly a quarter of American teens and adults listen to podcasts at least monthly. By the turn of the next decade,…

Read More
September Is World Alzheimers Month

September Is World Alzheimer’s Month

By Walker Marketing | Sep 25, 2018

Around the world, Alzheimer’s awareness is growing. More people than ever before understand the significant physical and emotional toll on individuals with the disease, care partners, family members and friends. But it’s clear that stigma persists; two-thirds of people believe their fellow citizens have little understanding of Alzheimer’s disease, and inaccurate information continues to be…

Read More
Why Social Media Is Important in 2018

Why Social Media Is Important in 2018

By Walker Marketing | Aug 27, 2018

Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually find innovative ways to capture the imagination — and keep their customers’ interest. Only a few years ago, a social media strategy was simple: Be on social media.…

Read More
It’s the Perfect Time for Older Adults to Transition to Senior Living

It’s the Perfect Time for Older Adults to Transition to Senior Living

By Walker Marketing | Aug 27, 2018

If you’ve been considering a transition to senior living, you may find that some recent economic news will encourage you to move ahead with your plans. This year, the Federal Reserve raised interest rates, signaling a strong economy that can withstand higher borrowing costs. Overall, the increase is a good sign for the economy —…

Read More

Anything But Gray

Sign up for our FREE senior living newsletter today!