At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.
If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely…Read More
With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your…Read More
In many senior living communities, prospective residents visiting for the first time enter a meeting room, where they hear a presentation by a marketing representative. The marketing rep then guides a tour of the community and offers visitors a packet of printed literature to take home. While this formula has effectively introduced many people to…Read More
Senior living communities improve the lives of older adults every day by providing safe housing, engaging activities, nutritious meals and excellent health care. Many communities also contribute to their local areas in a variety of ways, including making their campuses available and offering financial support to worthy causes. Across a range of industries, philanthropy plays…Read More
As a group, seniors tend to embrace technology at a slightly slower pace than their younger friends and relatives. However, seniors are using technology more than ever, and younger seniors are nearly as connected as adults under age 65. In fact, almost 60 percent of seniors report going online, and more than three-quarters use a cell phone.Read More
When different generations of people come together, everyone benefits. In days past, those connections happened naturally, with seniors serving as mentors and trusted guides for young people. Today, close contact between people of different ages occurs less often.Read More
September is World Alzheimer’s Month, a time to increase awareness and understanding of this debilitating disease. Most individuals living with Alzheimer’s are over the age of 65, and senior living communities can serve as strong voices to advocate for people with the disease, along with their loved ones and caregivers. How can your community get…Read More