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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

company culture

Why a Healthy Company Culture Is Important

By Walker Marketing | Oct 23, 2018

Thanks to a few well-known organizations and their rock-star CEOs, company culture has received significant press — both positive and negative — in recent years. At Apple, for instance, employees exhibit high levels of motivation as well as high sales numbers. The key for these high-performing workers? Analysts say the right motivation goes a long…

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Illustration of seniors and baby boomers

Attracting Boomers Requires Innovation, Choice

By Walker Marketing | Oct 23, 2018

For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along with a new emphasis on healthy lifestyles — is helping them live longer and better than ever. As boomers begin to…

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smartphone playing podcast

Podcasts: Why Are They the Next Marketing Frontier?

By Walker Marketing | Sep 25, 2018

Whatever you’re interested in these days, there’s a podcast for that. From news talk to fitness, entrepreneurism, travel, pets and productivity, you‘ll find a selection of podcasts to please just about any audio preference. Nearly a quarter of American teens and adults listen to podcasts at least monthly. By the turn of the next decade,…

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September Is World Alzheimers Month

September Is World Alzheimer’s Month

By Walker Marketing | Sep 25, 2018

Around the world, Alzheimer’s awareness is growing. More people than ever before understand the significant physical and emotional toll on individuals with the disease, care partners, family members and friends. But it’s clear that stigma persists; two-thirds of people believe their fellow citizens have little understanding of Alzheimer’s disease, and inaccurate information continues to be…

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Why Social Media Is Important in 2018

Why Social Media Is Important in 2018

By Walker Marketing | Aug 27, 2018

Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually find innovative ways to capture the imagination — and keep their customers’ interest. Only a few years ago, a social media strategy was simple: Be on social media.…

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It’s the Perfect Time for Older Adults to Transition to Senior Living

It’s the Perfect Time for Older Adults to Transition to Senior Living

By Walker Marketing | Aug 27, 2018

If you’ve been considering a transition to senior living, you may find that some recent economic news will encourage you to move ahead with your plans. This year, the Federal Reserve raised interest rates, signaling a strong economy that can withstand higher borrowing costs. Overall, the increase is a good sign for the economy —…

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Make the Most of Your Conference Attendance

Getting the Most From Conference Attendance

By Walker Marketing | Jul 18, 2018

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

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Senior with credit card speaking on the phone

How to Protect Yourself from Medicare Scams

By Walker Marketing | Jul 18, 2018

If you worry about keeping your Social Security number safe, you’re not alone. For years, loss or theft of Social Security numbers has left consumers vulnerable to a number of costly scams. With recent plans for Medicare to cease use of Social Security numbers for identification, the federal government has taken a significant step to…

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