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Hurricane Florence Update:
The safety and welfare of our Walker associates is a top priority. If the hurricane forces closure of our Walker Marketing office in Concord, NC, we have partnered with GlynnDevins in Kansas City to support your marketing communication needs. Please contact GlynnDevins at 913-491-0600. Monitor the Walker Facebook page for any future developments. Be safe.

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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

Why Social Media Is Important in 2018

Why Social Media Is Important in 2018

By Walker Marketing | Aug 27, 2018

Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually find innovative ways to capture the imagination — and keep their customers’ interest. Only a few years ago, a social media strategy was simple: Be on social media.…

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It’s the Perfect Time for Older Adults to Transition to Senior Living

It’s the Perfect Time for Older Adults to Transition to Senior Living

By Walker Marketing | Aug 27, 2018

If you’ve been considering a transition to senior living, you may find that some recent economic news will encourage you to move ahead with your plans. This year, the Federal Reserve raised interest rates, signaling a strong economy that can withstand higher borrowing costs. Overall, the increase is a good sign for the economy —…

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Make the Most of Your Conference Attendance

Getting the Most From Conference Attendance

By Walker Marketing | Jul 18, 2018

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

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Senior with credit card speaking on the phone

How to Protect Yourself from Medicare Scams

By Walker Marketing | Jul 18, 2018

If you worry about keeping your Social Security number safe, you’re not alone. For years, loss or theft of Social Security numbers has left consumers vulnerable to a number of costly scams. With recent plans for Medicare to cease use of Social Security numbers for identification, the federal government has taken a significant step to…

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Brain-Healthy Habits to Embrace

Brain-Healthy Habits to Embrace

By Walker Marketing | Jun 19, 2018

Creating new habits — especially the healthy variety — isn’t easy. New research has largely dispelled the conventional wisdom that forming a habit takes 21 days. In fact, it can take much longer: as much as eight months for some people. When it comes to your brain, though, forming healthy habits may be worth the…

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Targeting the Mobile Reader

Targeting the Mobile Reader

By Walker Marketing | Jun 19, 2018

How often do you take a quick peek at your phone? If you’re anything like the average user, you touch your smartphone more than 2,600 times on a daily basis. With so many people checking their phones constantly throughout the day, it’s a good bet that many are spending some time reading on their devices.…

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Strategic planning.

The Importance of Strategic Planning

By Walker Marketing | May 20, 2018

Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.…

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Rewriting the rules for retirement.

Baby Boomers are Rewriting the Rules for Retirement

By Walker Marketing | May 20, 2018

Just a few decades ago, the average lifespan for Americans was only 61. Today, a healthy woman at age 65 has a 25-percent chance of living to age 90, and men have the same chance of living to age 89. Still, many people continue to retire at age 62, leaving nearly a quarter-century — or…

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