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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

Make the Most of Your Conference Attendance

Getting the Most From Conference Attendance

By Walker Marketing | Jul 18, 2018

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

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Senior with credit card speaking on the phone

How to Protect Yourself from Medicare Scams

By Walker Marketing | Jul 18, 2018

If you worry about keeping your Social Security number safe, you’re not alone. For years, loss or theft of Social Security numbers has left consumers vulnerable to a number of costly scams. With recent plans for Medicare to cease use of Social Security numbers for identification, the federal government has taken a significant step to…

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Brain-Healthy Habits to Embrace

Brain-Healthy Habits to Embrace

By Walker Marketing | Jun 19, 2018

Creating new habits — especially the healthy variety — isn’t easy. New research has largely dispelled the conventional wisdom that forming a habit takes 21 days. In fact, it can take much longer: as much as eight months for some people. When it comes to your brain, though, forming healthy habits may be worth the…

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Targeting the Mobile Reader

Targeting the Mobile Reader

By Walker Marketing | Jun 19, 2018

How often do you take a quick peek at your phone? If you’re anything like the average user, you touch your smartphone more than 2,600 times on a daily basis. With so many people checking their phones constantly throughout the day, it’s a good bet that many are spending some time reading on their devices.…

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Strategic planning.

The Importance of Strategic Planning

By Walker Marketing | May 20, 2018

Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.…

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Rewriting the rules for retirement.

Baby Boomers are Rewriting the Rules for Retirement

By Walker Marketing | May 20, 2018

Just a few decades ago, the average lifespan for Americans was only 61. Today, a healthy woman at age 65 has a 25-percent chance of living to age 90, and men have the same chance of living to age 89. Still, many people continue to retire at age 62, leaving nearly a quarter-century — or…

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Dealing with stressful work periods.

How to Stay Healthy During Stressful Work Periods

By Walker Marketing | Apr 24, 2018

Your team members probably love working in your senior living community, but the job can get trying at times. Whether it’s resident complaints, state inspections or being down a few employees, stressful periods do arise even in the best communities. During challenging work periods, how can you and your staff members stay healthy, avoid illness…

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The power of storytelling.

The Power of Storytelling

By Walker Marketing | Apr 24, 2018

How do you speak to your prospects about your senior living community? If your website focuses on listing your services, amenities and features, you may need to hone your storytelling skills. Your social media feed, printed literature, advertisements, direct mail pieces and website should work together to tell the story of your community. Why tell…

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