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Media Plans

Walker Marketing has a firm grasp of the rapidly changing media landscape, and we understand your customers. Our skill in choosing the right channels for an integrated media plan that leverages both traditional and new media has been proven time and time again.

Because media consumption varies by market and audience, we begin with a thorough analysis of all available media outlets. This serves as the foundation for a media plan that ensures you reach your intended audience and minimize the cost per impression.

Integrated, Multi-Channel Marketing

Once we’ve analyzed the demographics and psychographics of your audience, we design an integrated media plan around your marketing needs, budget, and the primary and secondary audiences you intend to reach. By disseminating your message across vast mediums, from direct mail and ads to social and broadcast media, you build confidence, brand recognition, awareness and, sometimes, just buzz around your brand.

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