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Senior Living, Long-Term Care and Health Care

With demographics shifting and competition increasing, reaching your senior living and health care audiences requires skill and accuracy. Beyond the challenges inherent in modern health care marketing, a compelling message is required to engage the senior living market, including long-term care, home care and hospice care.

Walker Marketing offers the specialized expertise required to effectively tell your story to your diverse audiences. Let us develop a marketing strategy that differentiates you in the marketplace and engages seniors and health care clients at every stage of their journeys.

See some of the work we’ve provided our clients in senior living, long-term care and health care.

What proven results can you expect from working with Walker Marketing?

A Well-Defined Audience

Our team performs a comprehensive analysis of your current situation and offers innovative, tested methods for understanding the personality, lifestyle and affiliations of your audience members. With that key information in hand, we help you uncover new marketing opportunities, fortify your brand and allocate your resources effectively.

Creative that Builds Confidence

Communication is key in keeping your key audiences engaged and committed to your brand. Our creative department produces everything you need to execute your strategic plan, from sales brochures and direct mail campaigns to digital media and advertising. All creative is designed to convey the unique benefits of choosing you as a provider and engage your audience.

Increased Occupancy, Referrals

At the end of the day, it’s all about the bottom line. When you partner with Walker Marketing for your senior living and long-term care marketing needs, you gain more than 30 years of experience helping organizations like yours increase referrals, occupancy and revenue through integrated marketing communication.

Our portfolio and case studies speak volumes about the type of marketing agency we are, what we’ve done, results we’ve produced and how we work with clients. By working with the experts at Walker Marketing, you gain confidence that your marketing research, strategies and tactics will deliver results that engage your audience.

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From the Blog...

Tracking your marketing results.

Benchmarking and Tracking Your Marketing Results

By Walker Marketing | January 9, 2017

Is your marketing program delivering the results you want? If not, it’s time for a little detective work. By implementing measures to effectively benchmark and track your marketing efforts, you can determine which components are working — and which aren’t. Over the long term, the data you gather will help you allocate your marketing budget…

Digital Marketing Strategies

Leveraging Digital Channels to Generate Leads, Part I: Leveraging SEM

By Walker Marketing | January 2, 2017

If your community has a website — and nearly all do these days — you’re probably employing search-engine marketing to promote it. Used strategically, the right SEM techniques can help move your site higher in the Google rankings and help steer more qualified visitors your way. Ultimately, though, attracting more traffic to your website is…

Senior couple doing yoga

What’s in a Name? Wellness Programs Around the Country

By Walker Marketing | December 1, 2016

What’s in a name? If you’re hoping to use your wellness program to attract prospective residents to your senior living community, the right name can significantly enhance your efforts.

Active seniors will scour your website and collateral materials for references to wellness. Broaching the topic without a strong branding element may or may not appeal to your prospects. And if you don’t mention wellness at all, you’ve probably lost those active and health-minded folks.

But what if you provide your prospects with thorough information about a program that has its own appealing brand personality? By creating a unique name and other branding elements for wellness efforts at your community, you merge science with psychology in what Forbes has referred to as a “promise mark.”

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