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Senior Living, Long-Term Care and Health Care

With demographics shifting and competition increasing, reaching your senior living and health care audiences requires skill and accuracy. Beyond the challenges inherent in modern health care marketing, a compelling message is required to engage the senior living market, including long-term care, home care and hospice care.

Walker Marketing offers the specialized expertise required to effectively tell your story to your diverse audiences. Let us develop a marketing strategy that differentiates you in the marketplace and engages seniors and health care clients at every stage of their journeys.

See some of the work we’ve provided our clients in senior living, long-term care and health care.

What proven results can you expect from working with Walker Marketing?

A Well-Defined Audience

Our team performs a comprehensive analysis of your current situation and offers innovative, tested methods for understanding the personality, lifestyle and affiliations of your audience members. With that key information in hand, we help you uncover new marketing opportunities, fortify your brand and allocate your resources effectively.

Creative that Builds Confidence

Communication is key in keeping your key audiences engaged and committed to your brand. Our creative department produces everything you need to execute your strategic plan, from sales brochures and direct mail campaigns to digital media and advertising. All creative is designed to convey the unique benefits of choosing you as a provider and engage your audience.

Increased Occupancy, Referrals

At the end of the day, it’s all about the bottom line. When you partner with Walker Marketing for your senior living and long-term care marketing needs, you gain more than 30 years of experience helping organizations like yours increase referrals, occupancy and revenue through integrated marketing communication.

Our portfolio and case studies speak volumes about the type of marketing agency we are, what we’ve done, results we’ve produced and how we work with clients. By working with the experts at Walker Marketing, you gain confidence that your marketing research, strategies and tactics will deliver results that engage your audience.


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From the Blog...

Managing poor business reviews.

What to Do When Your Business Gets a Bad Review

By Walker Marketing | February 22, 2018

It used to be that when someone had a problem with your business, they called to complain. In most cases, a responsive manager could straighten out the issue, and the matter would end there. Today, however, a growing number of customer complaints appear online — potentially damaging your community’s reputation. How you respond to this…

Senior tax scams.

Tax Season is Upon Us, Identity Tax Theft Awareness (How to Protect Seniors)

By Walker Marketing | February 22, 2018

With tax time almost here, the IRS is warning of a new type of fraud involving ill-gotten refunds deposited into accounts and taxpayers tricked into turning over the loot to the scammers. It’s a new wrinkle in an old story: identity theft. For a variety of reasons, the problem is even more prevalent among older…

Leveraging Your Website to Contend with your Biggest Competitor

Leveraging Your Website to Contend with Your Biggest Competitor (Aging in Place)

By Walker Marketing | January 26, 2018

As the baby boomers continue to reach retirement age, your senior living community may face a variety of new competition with all manner of options, services and amenities. Your biggest competitor, though, will continue to be one of your oldest competitors: aging in place. For many seniors, the lure of staying at home — with…

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