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Trends & Culture

The Role of Technology in Today’s Senior Living Communities

Technology in senior living communities.

As a group, seniors tend to embrace technology at a slightly slower pace than their younger friends and relatives. However, seniors are using technology more than ever, and younger seniors are nearly as connected as adults under age 65. In fact, almost 60 percent of seniors report going online, and more than three-quarters use a cell phone.

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How to Retain a Quality Workforce

workforce retention

Are you retaining your best team members? High turnover paired with increasing demand is leaving senior living communities across the country struggling to hold onto a high-quality workforce. The problem is exacerbated by the job-hopping habits of the Millennial generation — whose members recently passed Gen X as the largest contingent of the U.S. labor…

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Top Social Media Trends for 2014

This time each year, predictions are made about which innovative tools will be most effective in marketing. Generally, this helps individuals determine where they should budget their time and resources for the upcoming year. So, Forbes has outlined several social media trends that they believe will dominate 2014.

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Carolinians View Travel Within State as a "Getaway" vs. "True Vacation"

In April 2013, focus groups were conducted on behalf of the N.C. Division of Tourism, Film and Sports Development. The overall objective was to explore vacation-related attitudes, perceptions and behaviors of North Carolina residents regarding vacation travel in North Carolina. Why is this study important? Approximately 1/3 of our state’s travel revenue comes from North…

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Visitor Spending is Up in N.C.

Business North Carolina recently reported that despite the economy, visitor spending trends were up. Diane Nordstrom, the director the Currituck County Travel and Tourism Department claims Currituck’s visitor spending rose 8.1 percent

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Health Care Marketing and Obamacare

Obamacare, Affordable Care Act – Call it what you will, but it’s virtually impossible to go a single day without hearing about it. The Affordable Care Act is the subject of a nationwide marketing and education campaign aimed at the 48 million Americans who are currently uninsured.

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