Let’s work together. Give us a call today at 704-782-3244.

Trends & Culture

The Importance of Intergenerational Relationships

grandparent with grandchildren

Too often in our modern society, older and younger people keep to themselves. Rather than spending time together – as was the case years ago – people of different generations have become increasingly isolated as social media and other digital forms of communication become ubiquitous. Unfortunately, both older and younger people lose out when they…

Read More

Why a Healthy Company Culture Is Important

company culture

Thanks to a few well-known organizations and their rock-star CEOs, company culture has received significant press — both positive and negative — in recent years. At Apple, for instance, employees exhibit high levels of motivation as well as high sales numbers. The key for these high-performing workers? Analysts say the right motivation goes a long…

Read More

Attracting Boomers Requires Innovation, Choice

Illustration of seniors and baby boomers

For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along with a new emphasis on healthy lifestyles — is helping them live longer and better than ever. As boomers begin to…

Read More

Why Social Media Is Important in 2018

Why Social Media Is Important in 2018

Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually find innovative ways to capture the imagination — and keep their customers’ interest. Only a few years ago, a social media strategy was simple: Be on social media.…

Read More

Getting the Most From Conference Attendance

Make the Most of Your Conference Attendance

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

Read More

How to Protect Yourself from Medicare Scams

Senior with credit card speaking on the phone

If you worry about keeping your Social Security number safe, you’re not alone. For years, loss or theft of Social Security numbers has left consumers vulnerable to a number of costly scams. With recent plans for Medicare to cease use of Social Security numbers for identification, the federal government has taken a significant step to…

Read More

Targeting the Mobile Reader

Targeting the Mobile Reader

How often do you take a quick peek at your phone? If you’re anything like the average user, you touch your smartphone more than 2,600 times on a daily basis. With so many people checking their phones constantly throughout the day, it’s a good bet that many are spending some time reading on their devices.…

Read More

The Role of Technology in Today’s Senior Living Communities

Technology in senior living communities.

As a group, seniors tend to embrace technology at a slightly slower pace than their younger friends and relatives. However, seniors are using technology more than ever, and younger seniors are nearly as connected as adults under age 65. In fact, almost 60 percent of seniors report going online, and more than three-quarters use a cell phone.

Read More

How to Retain a Quality Workforce

workforce retention

Are you retaining your best team members? High turnover paired with increasing demand is leaving senior living communities across the country struggling to hold onto a high-quality workforce. The problem is exacerbated by the job-hopping habits of the Millennial generation — whose members recently passed Gen X as the largest contingent of the U.S. labor…

Read More