Let’s work together. Give us a call today at 704-782-3244.

Senior Living Marketing

How Can Your Community Promote World Alzheimer’s Month?

World Alzheimers Month

September is World Alzheimer’s Month, a time to increase awareness and understanding of this debilitating disease. Most individuals living with Alzheimer’s are over the age of 65, and senior living communities can serve as strong voices to advocate for people with the disease, along with their loved ones and caregivers. How can your community get…

Read More

Making Effective Presentations That Lead to Lasting Engagement

Making effective presentations

Along with a strong social media presence, website and print collateral, face-to-face presentations can serve as a key component of your marketing program. In a senior living setting, in-person presentations typically involve community executives or marketing team members speaking directly to prospective residents and their families. Getting your message across effectively is critical for making…

Read More

Ways to Compete Against Shiny and New

Compete against new competition.

The senior living industry is always competitive, but nothing bumps up the stress level like having a brand-new community open nearby. If a new community has opened for business and has started to cut into your prospect base, you may face an optics challenge. A picture may be worth a thousand words, but a visit…

Read More

Can You Have Too Many Leads in Your Prospect Database?

Target users in your pospect database

Are all the leads in your database bringing you joy? If you’re a fan of decluttering whiz Marie Kondo, you’ll recognize this question as a way to pare down your belongings. But the logic of less also can apply to your data bank of prospects. For senior living communities, marketing databases represent important and valuable…

Read More

Media Training and Talking Points for Leaders for Interviews

Media Training and Talking Points for Leaders for Interviews

If you’ve participated in interviews with local or national media, you know the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt extremely anxious. Interviews are a fact of life for organizational leaders. As a CEO or executive in a senior living community, you’re likely to be…

Read More

Leveraging Caregiver Testimonials

Leveraging caregiver testimonials.

For a variety of reasons, many adult children serve as caregivers — either part-time or full-time — for senior parents. In most cases, caregivers act out of love and concern, but the physical and emotional toll can be great. If your community offers assisted living, memory care or skilled nursing, adult children or other caregivers…

Read More

Why Off-Site Events Can Be Effective

In senior living, most selling happens within the confines of communities. The traditional approach aims various marketing channels toward persuading prospective residents to tour your campus in person. If you can convince a prospect to visit, seeing often is believing. Your website, print ads and social media posts can engage your prospects and get them…

Read More