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Senior Living Marketing

The Importance of Strategic Planning

Strategic planning.

Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.…

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Baby Boomers are Rewriting the Rules for Retirement

Rewriting the rules for retirement.

Just a few decades ago, the average lifespan for Americans was only 61. Today, a healthy woman at age 65 has a 25-percent chance of living to age 90, and men have the same chance of living to age 89. Still, many people continue to retire at age 62, leaving nearly a quarter-century — or…

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Tips to Increase Direct Mail Marketing Campaign Engagement

Despite a mass migration to online marketing in recent years, direct mail remains a critical tool for most senior living communities to reach out to prospective residents. It’s true that seniors have increasingly adopted online channels for their entertainment, banking, learning and even medical needs. However, many older adults still enjoy opening their physical mailbox…

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What to Do When Your Business Gets a Bad Review

Managing poor business reviews.

It used to be that when someone had a problem with your business, they called to complain. In most cases, a responsive manager could straighten out the issue, and the matter would end there. Today, however, a growing number of customer complaints appear online — potentially damaging your community’s reputation. How you respond to this…

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Video Content Trends: The Future of Content Marketing

Video Content Trends

Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, Twitter and various websites across industries, marketers and consumers are choosing video for information, education and entertainment. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. What are some of the…

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Garnering Coverage from Local Media

Garnering Coverage from Local Media

If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely…

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Ideas for Making 2018 Your Best Year Yet

: Ideas for Making 2018 Your Best

With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your…

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