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Public Relations

Why Social Media Is Important in 2018

Why Social Media Is Important in 2018

Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually find innovative ways to capture the imagination — and keep their customers’ interest. Only a few years ago, a social media strategy was simple: Be on social media.…

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Getting the Most From Conference Attendance

Make the Most of Your Conference Attendance

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

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Garnering Coverage from Local Media

Garnering Coverage from Local Media

If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely…

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Media Training and Talking Points for Leaders for Interviews

Media Training and Talking Points for Leaders for Interviews

If you’ve participated in interviews with local or national media, you know the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt extremely anxious. Interviews are a fact of life for organizational leaders. As a CEO or executive in a senior living community, you’re likely to be…

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How to Deal with Negative Online Reviews and Comments

Reputation Management: How to Deal with Negative Online Reviews and Comments.

In our increasingly mobile and connected world, online reviews play an unprecedented role in influencing buying behavior. In fact, nearly 90 percent of consumers say an online review has swayed a purchasing decision. For businesses, the power of online reviews cuts both ways. Positive reviews can act as a boon, creating a groundswell of customer…

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Marketing Is the Bridge that Connects You with Your Prospects

Marketing Is the Bridge that Connects You with Your Prospects

How do you connect with your prospects? In most communities, members of the sales team call prospective customers and schedule appointments on a regular basis. If you have a marketing program in place, you’re likely connecting with your prospects in dozens of additional ways every day. Conceived and executed correctly, the various components of your…

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Visitor Spending is Up in N.C.

Business North Carolina recently reported that despite the economy, visitor spending trends were up. Diane Nordstrom, the director the Currituck County Travel and Tourism Department claims Currituck’s visitor spending rose 8.1 percent

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