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Home Care Marketing

The Four Ps of Branding

It is a well-known fact among marketers that consumers have a set of perceptions about any and every product and service, whether we are conscious of the perceptions or not.

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Agency Accountability: Proof of Performance

The 2013 Marketing Summit at Wake Forest University recently tweeted “What will drive agency value in the world of Big Data? The panel agrees: measurable results and ROI.” No more hiding behind creative prowess. Whether or not the CEO likes gnomes or lizards, the blue ad over the green, it’s clear that data trumps the…

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