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Health Care Marketing

Why Social Media Is Important in 2018

Why Social Media Is Important in 2018

Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually find innovative ways to capture the imagination — and keep their customers’ interest. Only a few years ago, a social media strategy was simple: Be on social media.…

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Getting the Most From Conference Attendance

Make the Most of Your Conference Attendance

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

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How Can Your Community Promote World Alzheimer’s Month?

World Alzheimers Month

September is World Alzheimer’s Month, a time to increase awareness and understanding of this debilitating disease. Most individuals living with Alzheimer’s are over the age of 65, and senior living communities can serve as strong voices to advocate for people with the disease, along with their loved ones and caregivers. How can your community get…

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Walker Marketing Wins National Mature Media Award

Walker Marketing, one of the area’s leading full-service marketing communications agencies, was a winner in the 24th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest marketing, communications, educational materials and programs designed and produced for older adults.…

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Health Care and Long-term Care Digital Strategies

Typically, when a consumer or caregiver is looking for a health care specialist or long-term care, a health event has triggered a need. Once there’s a need, the selection of a provider comes down to a referral from a trusted health care professional or a personal search conducted by the consumer/caregiver. With the right digital…

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Health Care Marketing and Obamacare

Obamacare, Affordable Care Act – Call it what you will, but it’s virtually impossible to go a single day without hearing about it. The Affordable Care Act is the subject of a nationwide marketing and education campaign aimed at the 48 million Americans who are currently uninsured.

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