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Economic Development Marketing

Getting the Most From Conference Attendance

Make the Most of Your Conference Attendance

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

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Agency Accountability: Proof of Performance

The 2013 Marketing Summit at Wake Forest University recently tweeted “What will drive agency value in the world of Big Data? The panel agrees: measurable results and ROI.” No more hiding behind creative prowess. Whether or not the CEO likes gnomes or lizards, the blue ad over the green, it’s clear that data trumps the…

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Are Industry Clusters the Key to Economic Growth?

Industry clusters were once believed to be the economic development “Holy Grail,” but over the years they have produced mixed results. Still, industry experts believe that an effective clustering strategy is a proven recipe for regional and statewide economic success.

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