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Economic Development Marketing

Agency Accountability: Proof of Performance

The 2013 Marketing Summit at Wake Forest University recently tweeted “What will drive agency value in the world of Big Data? The panel agrees: measurable results and ROI.” No more hiding behind creative prowess. Whether or not the CEO likes gnomes or lizards, the blue ad over the green, it’s clear that data trumps the…

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Are Industry Clusters the Key to Economic Growth?

Industry clusters were once believed to be the economic development “Holy Grail,” but over the years they have produced mixed results. Still, industry experts believe that an effective clustering strategy is a proven recipe for regional and statewide economic success.

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