With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your…Read More
If your community has a website and a social media presence, you’re probably creating content on a regular basis. From blog posts and tweets to Instagram photos and white papers, your communications staff may crank out a variety of content designed to engage your target audience. What ultimately happens to all that content? If your…Read More
New websites always come with the best intentions.
But as a website ages from brand-spanking new to weeks, months and years old, hopeful notions of frequently adding new content may fall by the wayside. In the beginning, maybe the updates are daily. Weekly updates then stretch to monthly, and suddenly, the “latest news” is staler than the last bagel at a staff meeting.Read More
With more than a billion users, YouTube has become one of the internet’s premier destinations and the source of hundreds of millions of hours of video viewing each day. By next year, video is expected to account for nearly 70 percent of all consumer traffic on the internet. There’s no doubt that just about everyone…Read More
Like most businesses these days, your senior living community has likely established a presence on social media. But are your efforts rewarding you with the desired result — engaging residents and their loved ones to tell a positive story about your community? Social media is not a direct selling channel, and it’s unlikely that you’ll…Read More
Tourism organizations can use content marketing to boost lead generation and visitor spending. But many attempts fail due to lack of strategy and measurable objectives.Read More
Melbourne, Australia is enticing tourists to visit their city with an innovative approach to destination marketing. In October, they launched a Remote Control Tourism Campaign.Read More