With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your…Read More
If you have a business, you have a brand. But the brand you have may not be the brand you want. For a variety of reasons, senior living community brands sometimes fail to meet the expectations of management, staff, residents and their loved ones, board members, and citizens from the local area. Perhaps the community…Read More
What’s unique about your senior living community? If you can’t answer that question in a sentence or two, your branding strategy may need some work. Your brand — that sense of what your community represents to your target audiences — exists, whether you realize it or not. At the same time, your community may have…Read More
The comedian Stephen Colbert coined the term “truthiness” to describe his view that facts don’t matter and perception is truth. In your senior living community, your success may depend less on the overall state of your operations, health care, human resources and programming than on how you’re perceived by residents. Because of past mistakes, current…Read More
What’s in a name? If you’re hoping to use your wellness program to attract prospective residents to your senior living community, the right name can significantly enhance your efforts.
Active seniors will scour your website and collateral materials for references to wellness. Broaching the topic without a strong branding element may or may not appeal to your prospects. And if you don’t mention wellness at all, you’ve probably lost those active and health-minded folks.
But what if you provide your prospects with thorough information about a program that has its own appealing brand personality? By creating a unique name and other branding elements for wellness efforts at your community, you merge science with psychology in what Forbes has referred to as a “promise mark.”Read More
In the senior living industry, branding isn’t always a priority. The conventional wisdom holds that if you’re in the right neighborhood and have a good reputation, you’ve sufficiently differentiated yourself from your competitorsRead More
As the Baby Boom generation edges toward a retirement that is proving elusive for many, it may be a good time to make a few observations. Why won’t people act their age? We’ve all seen the videos of supposed seniors boogieing along with people half their age. Or heard stories of people rather advanced in…Read More
Walker Marketing, in conjunction with LeadingAge, hosted a webinar to give insight into what it takes to successfully market adult day care services. Here is a brief recap of the tips that were shared in the webinar: One message does not fit all. It is important to craft your marketing messages relevant to the audience.…Read More
A recent announcement at LeadingAge had us wondering: when did continuing care become a dirty word? The proposed name change from continuing care retirement community to life plan community was announced at LeadingAge’s 2015 Annual Meeting and Expo. This announcement comes on the heels of the Assisted Living Federation of America announcement of a name…Read More
You’ve probably heard by now that the brand is not the logo. Neither is it the tag line. It’s not the typeface or the letterhead or the business card. Nor is it the sum of these things. Which may have prompted you to wonder, if your brand is none of these things, then what exactly…Read More