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Anything But Gray

The Role of Technology in Today’s Senior Living Communities

Technology in senior living communities.

As a group, seniors tend to embrace technology at a slightly slower pace than their younger friends and relatives. However, seniors are using technology more than ever, and younger seniors are nearly as connected as adults under age 65. In fact, almost 60 percent of seniors report going online, and more than three-quarters use a cell phone.

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Using Social Media for Senior Living Communities

Social Media for Senior Living

Have you held off on diving into the deep end of social media? If so, you’re not alone. With an audience that trends older, senior living communities historically have not been first in line to try out new marketing methods. But these days, social media has become an integral part of most marketing plans. No…

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How Can Your Community Promote World Alzheimer’s Month?

World Alzheimers Month

September is World Alzheimer’s Month, a time to increase awareness and understanding of this debilitating disease. Most individuals living with Alzheimer’s are over the age of 65, and senior living communities can serve as strong voices to advocate for people with the disease, along with their loved ones and caregivers. How can your community get…

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Making Effective Presentations That Lead to Lasting Engagement

Making effective presentations

Along with a strong social media presence, website and print collateral, face-to-face presentations can serve as a key component of your marketing program. In a senior living setting, in-person presentations typically involve community executives or marketing team members speaking directly to prospective residents and their families. Getting your message across effectively is critical for making…

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How to Retain a Quality Workforce

workforce retention

Are you retaining your best team members? High turnover paired with increasing demand is leaving senior living communities across the country struggling to hold onto a high-quality workforce. The problem is exacerbated by the job-hopping habits of the Millennial generation — whose members recently passed Gen X as the largest contingent of the U.S. labor…

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Ways to Compete Against Shiny and New

Compete against new competition.

The senior living industry is always competitive, but nothing bumps up the stress level like having a brand-new community open nearby. If a new community has opened for business and has started to cut into your prospect base, you may face an optics challenge. A picture may be worth a thousand words, but a visit…

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Can You Have Too Many Leads in Your Prospect Database?

Target users in your pospect database

Are all the leads in your database bringing you joy? If you’re a fan of decluttering whiz Marie Kondo, you’ll recognize this question as a way to pare down your belongings. But the logic of less also can apply to your data bank of prospects. For senior living communities, marketing databases represent important and valuable…

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Media Training and Talking Points for Leaders for Interviews

Media Training and Talking Points for Leaders for Interviews

If you’ve participated in interviews with local or national media, you know the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt extremely anxious. Interviews are a fact of life for organizational leaders. As a CEO or executive in a senior living community, you’re likely to be…

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Alternatives to Stock Photography

Alternatives to stock photography.

For many senior living communities, stock photography can provide a convenient, relatively inexpensive alternative to hiring a professional photographer for an on-campus shoot. However, using stock photos comes with some potential pitfalls. Despite the vast number of choices in stock photography, it’s not the right fit for every situation. While you may find lots of…

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