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Anything But Gray

Employee Appreciation and Positive Recognition in the Workplace

Employee-Appreciation-blog

Most managers understand the importance of recruiting highly trained, compassionate, dedicated staff members to senior living communities. Attracting those valuable workers is only the beginning. Keeping them engaged and content in your community — and discouraging heeding the siren call of greener pastures — is an ongoing battle. The costs of recruiting and training new…

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Tips to Increase Direct Mail Marketing Campaign Engagement

Despite a mass migration to online marketing in recent years, direct mail remains a critical tool for most senior living communities to reach out to prospective residents. It’s true that seniors have increasingly adopted online channels for their entertainment, banking, learning and even medical needs. However, many older adults still enjoy opening their physical mailbox…

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What to Do When Your Business Gets a Bad Review

Managing poor business reviews.

It used to be that when someone had a problem with your business, they called to complain. In most cases, a responsive manager could straighten out the issue, and the matter would end there. Today, however, a growing number of customer complaints appear online — potentially damaging your community’s reputation. How you respond to this…

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Video Content Trends: The Future of Content Marketing

Video Content Trends

Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, Twitter and various websites across industries, marketers and consumers are choosing video for information, education and entertainment. More than half a billion people share video each day on Facebook, and video is expected to constitute 80 percent of consumer internet…

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Garnering Coverage from Local Media

Garnering Coverage from Local Media

If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely…

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Ideas for Making 2018 Your Best Year Yet

: Ideas for Making 2018 Your Best

With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your…

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Enhancing the Digital Marketing Experience

Enhance your digital marketing

In many senior living communities, prospective residents visiting for the first time enter a meeting room, where they hear a presentation by a marketing representative. The marketing rep then guides a tour of the community and offers visitors a packet of printed literature to take home. While this formula has effectively introduced many people to…

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The Importance of Philanthropy

The importance of philanthropy.

Senior living communities improve the lives of older adults every day by providing safe housing, engaging activities, nutritious meals and excellent health care. Many communities also contribute to their local areas in a variety of ways, including making their campuses available and offering financial support to worthy causes. Across a range of industries, philanthropy plays…

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