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Anything But Gray

Podcasts: Why Are They the Next Marketing Frontier?

smartphone playing podcast

Whatever you’re interested in these days, there’s a podcast for that. From news talk to fitness, entrepreneurism, travel, pets and productivity, you‘ll find a selection of podcasts to please just about any audio preference. Nearly a quarter of American teens and adults listen to podcasts at least monthly. By the turn of the next decade,…

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September Is World Alzheimer’s Month

September Is World Alzheimers Month

Around the world, Alzheimer’s awareness is growing. More people than ever before understand the significant physical and emotional toll on individuals with the disease, care partners, family members and friends. But it’s clear that stigma persists; two-thirds of people believe their fellow citizens have little understanding of Alzheimer’s disease, and inaccurate information continues to be…

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Why Social Media Is Important in 2018

Why Social Media Is Important in 2018

Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually find innovative ways to capture the imagination — and keep their customers’ interest. Only a few years ago, a social media strategy was simple: Be on social media.…

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Getting the Most From Conference Attendance

Make the Most of Your Conference Attendance

Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be time-wasters — with too many hours spent sitting in unhelpful sessions or making sales pitches that go nowhere. Conferences also can cause a significant amount of…

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How to Protect Yourself from Medicare Scams

Senior with credit card speaking on the phone

If you worry about keeping your Social Security number safe, you’re not alone. For years, loss or theft of Social Security numbers has left consumers vulnerable to a number of costly scams. With recent plans for Medicare to cease use of Social Security numbers for identification, the federal government has taken a significant step to…

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Brain-Healthy Habits to Embrace

Brain-Healthy Habits to Embrace

Creating new habits — especially the healthy variety — isn’t easy. New research has largely dispelled the conventional wisdom that forming a habit takes 21 days. In fact, it can take much longer: as much as eight months for some people. When it comes to your brain, though, forming healthy habits may be worth the…

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Targeting the Mobile Reader

Targeting the Mobile Reader

How often do you take a quick peek at your phone? If you’re anything like the average user, you touch your smartphone more than 2,600 times on a daily basis. With so many people checking their phones constantly throughout the day, it’s a good bet that many are spending some time reading on their devices.…

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The Importance of Strategic Planning

Strategic planning.

Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.…

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Baby Boomers are Rewriting the Rules for Retirement

Rewriting the rules for retirement.

Just a few decades ago, the average lifespan for Americans was only 61. Today, a healthy woman at age 65 has a 25-percent chance of living to age 90, and men have the same chance of living to age 89. Still, many people continue to retire at age 62, leaving nearly a quarter-century — or…

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