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Agency News

Ways to Compete Against Shiny and New

Compete against new competition.

The senior living industry is always competitive, but nothing bumps up the stress level like having a brand-new community open nearby. If a new community has opened for business and has started to cut into your prospect base, you may face an optics challenge. A picture may be worth a thousand words, but a visit…

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Can You Have Too Many Leads in Your Prospect Database?

Target users in your pospect database

Are all the leads in your database bringing you joy? If you’re a fan of decluttering whiz Marie Kondo, you’ll recognize this question as a way to pare down your belongings. But the logic of less also can apply to your data bank of prospects. For senior living communities, marketing databases represent important and valuable…

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Staking Your Claim – Owning One Thing at Your Community

Staking Your Claim – Owning One Thing at Your Community

What makes your senior living community special? If your answer is “everything,” you may have some work to do in the branding arena. Multitasking is a myth and so is being exceptional at everything. Consumers understand that no one — and no organization — can be all things to all people. Even massive corporations stumble…

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Walker Marketing Wins National Mature Media Award

Walker Marketing, one of the area’s leading full-service marketing communications agencies, was a winner in the 24th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest marketing, communications, educational materials and programs designed and produced for older adults.…

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Walker Marketing Earns International Recognition for Senior Living Website

Grace Ridge Retirement Community website wins 2015 AVA Digital Award CONCORD, N.C. – Feb. 24, 2015 – The international AVA Digital Awards recently announced the winners of its 2015 competition. Walker Marketing, a creative communications agency specializing in senior living, is honored to announce it earned the competition’s prestigious Gold Award for a website developed for…

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Walker Marketing Expands, Hires Chief Creative Officer

CONCORD, N.C. – Jan. 12, 2015 – Walker Marketing, one of the area’s leading full-service marketing communications agencies, has expanded its team, welcoming Steve Lasch as Chief Creative Officer. As Walker Marketing’s Chief Creative Officer, Steve brings more than 20 years of brand development, creative strategy and execution, writing and concepting experience to the table. He…

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Walker Marketing Receives International Honors

International honors from the Davey Awards have been announced for 2014. Walker Marketing is pleased that for the second time this year, creative work performed in the tourism and senior marketing categories received awards. Creative ad campaigns and printed information guides developed for tourism destination NC’s Brunswick Islands resulted in three Silver Awards for Walker…

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Redefining Age at #LeadingAge14 in Music City

The 2014 Annual LeadingAge Expo is almost here, and the Walker Marketing team is excited to head to Nashville for four days of learning, collaboration and engagement. We know the senior living market is always changing and opportunities like this ensure we gather new insights and knowledge to continue to deliver results for clients. This…

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