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Posts by Walker Marketing

Using Social Media for Senior Living Communities

Have you held off on diving into the deep end of social media? If so, you’re not alone. With an audience that trends older, senior living communities historically have not been first in line to try out new marketing methods. But these days, social media has become an integral part of most marketing plans. No…

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How Can Your Community Promote World Alzheimer’s Month?

September is World Alzheimer’s Month, a time to increase awareness and understanding of this debilitating disease. Most individuals living with Alzheimer’s are over the age of 65, and senior living communities can serve as strong voices to advocate for people with the disease, along with their loved ones and caregivers. How can your community get…

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Making Effective Presentations That Lead to Lasting Engagement

Along with a strong social media presence, website and print collateral, face-to-face presentations can serve as a key component of your marketing program. In a senior living setting, in-person presentations typically involve community executives or marketing team members speaking directly to prospective residents and their families. Getting your message across effectively is critical for making…

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How to Retain a Quality Workforce

Are you retaining your best team members? High turnover paired with increasing demand is leaving senior living communities across the country struggling to hold onto a high-quality workforce. The problem is exacerbated by the job-hopping habits of the Millennial generation — whose members recently passed Gen X as the largest contingent of the U.S. labor…

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Ways to Compete Against Shiny and New

The senior living industry is always competitive, but nothing bumps up the stress level like having a brand-new community open nearby. If a new community has opened for business and has started to cut into your prospect base, you may face an optics challenge. A picture may be worth a thousand words, but a visit…

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Can You Have Too Many Leads in Your Prospect Database?

Are all the leads in your database bringing you joy? If you’re a fan of decluttering whiz Marie Kondo, you’ll recognize this question as a way to pare down your belongings. But the logic of less also can apply to your data bank of prospects. For senior living communities, marketing databases represent important and valuable…

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Staking Your Claim – Owning One Thing at Your Community

What makes your senior living community special? If your answer is “everything,” you may have some work to do in the branding arena. Multitasking is a myth and so is being exceptional at everything. Consumers understand that no one — and no organization — can be all things to all people. Even massive corporations stumble…

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Media Training and Talking Points for Leaders for Interviews

If you’ve participated in interviews with local or national media, you know the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt extremely anxious. Interviews are a fact of life for organizational leaders. As a CEO or executive in a senior living community, you’re likely to be…

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Alternatives to Stock Photography

For many senior living communities, stock photography can provide a convenient, relatively inexpensive alternative to hiring a professional photographer for an on-campus shoot. However, using stock photos comes with some potential pitfalls. Despite the vast number of choices in stock photography, it’s not the right fit for every situation. While you may find lots of…

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Leveraging Caregiver Testimonials

For a variety of reasons, many adult children serve as caregivers — either part-time or full-time — for senior parents. In most cases, caregivers act out of love and concern, but the physical and emotional toll can be great. If your community offers assisted living, memory care or skilled nursing, adult children or other caregivers…

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