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Walker Blog

At Walker Marketing, we don’t just talk about thought leadership — we practice it. You’re invited to read our blog posts and learn about our thoughts on marketing and public relations. We welcome your comments and questions.

Enhance your digital marketing

Enhancing the Digital Marketing Experience

By Walker Marketing | November 28, 2017

In many senior living communities, prospective residents visiting for the first time enter a meeting room, where they hear a presentation by a marketing representative. The marketing rep then guides a tour of the community and offers visitors a packet of printed literature to take home. While this formula has effectively introduced many people to…

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The importance of philanthropy.

The Importance of Philanthropy

By Walker Marketing | November 28, 2017

Senior living communities improve the lives of older adults every day by providing safe housing, engaging activities, nutritious meals and excellent health care. Many communities also contribute to their local areas in a variety of ways, including making their campuses available and offering financial support to worthy causes. Across a range of industries, philanthropy plays…

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Technology in senior living communities.

The Role of Technology in Today’s Senior Living Communities

By Walker Marketing | October 24, 2017

As a group, seniors tend to embrace technology at a slightly slower pace than their younger friends and relatives. However, seniors are using technology more than ever, and younger seniors are nearly as connected as adults under age 65. In fact, almost 60 percent of seniors report going online, and more than three-quarters use a cell phone.

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Intergenerational Activities

Getting Involved With the Greater Community to Promote Intergenerational Interaction and Activities

By Walker Marketing | October 24, 2017

When different generations of people come together, everyone benefits. In days past, those connections happened naturally, with seniors serving as mentors and trusted guides for young people. Today, close contact between people of different ages occurs less often.

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Social Media for Senior Living

Using Social Media for Senior Living Communities

By Walker Marketing | September 21, 2017

Have you held off on diving into the deep end of social media? If so, you’re not alone. With an audience that trends older, senior living communities historically have not been first in line to try out new marketing methods. But these days, social media has become an integral part of most marketing plans. No…

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World Alzheimers Month

How Can Your Community Promote World Alzheimer’s Month?

By Walker Marketing | September 21, 2017

September is World Alzheimer’s Month, a time to increase awareness and understanding of this debilitating disease. Most individuals living with Alzheimer’s are over the age of 65, and senior living communities can serve as strong voices to advocate for people with the disease, along with their loved ones and caregivers. How can your community get…

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Making effective presentations

Making Effective Presentations That Lead to Lasting Engagement

By Walker Marketing | August 28, 2017

Along with a strong social media presence, website and print collateral, face-to-face presentations can serve as a key component of your marketing program. In a senior living setting, in-person presentations typically involve community executives or marketing team members speaking directly to prospective residents and their families. Getting your message across effectively is critical for making…

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workforce retention

How to Retain a Quality Workforce

By Walker Marketing | August 28, 2017

Are you retaining your best team members? High turnover paired with increasing demand is leaving senior living communities across the country struggling to hold onto a high-quality workforce. The problem is exacerbated by the job-hopping habits of the Millennial generation — whose members recently passed Gen X as the largest contingent of the U.S. labor…

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Compete against new competition.

Ways to Compete Against Shiny and New

By Walker Marketing | July 28, 2017

The senior living industry is always competitive, but nothing bumps up the stress level like having a brand-new community open nearby. If a new community has opened for business and has started to cut into your prospect base, you may face an optics challenge. A picture may be worth a thousand words, but a visit…

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Target users in your pospect database

Can You Have Too Many Leads in Your Prospect Database?

By Walker Marketing | July 28, 2017

Are all the leads in your database bringing you joy? If you’re a fan of decluttering whiz Marie Kondo, you’ll recognize this question as a way to pare down your belongings. But the logic of less also can apply to your data bank of prospects. For senior living communities, marketing databases represent important and valuable…

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