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Jobs

Please send your cover letter & resume to careers@walker-marketing.com. No calls, please.

Vice President of Public Relations

We are seeking a Vice President of Public Relations with strong writing and verbal communications skills. The ideal candidate will have proven reactive and proactive media outreach experience and have demonstrated the ability to develop strong social media strategies with sustained results. This position is responsible for planning and executing public relations activities and marketing projects on behalf of clients under the direction of the Vice President of Client Services.

Duties and Responsibilities:

Providing a high-quality public relations capability that compliments the communications services provided by other operating divisions of Walker Marketing in a manner that maximizes the appeal of total corporate capabilities to desirable clients and prospective clients

Building and maintaining a competent, professional public relations counseling business whose services are genuinely beneficial to its clients’ interests and whose operations result in a profit

Administration

  • Direct operations of the Public Relations division in accordance with the president’s instructions and [his/her] best judgment of what can and should be done to attain goals established.
  • Establish, implement and supervise operational policies required for the efficient and profitable functioning of the Public Relations division on a day to day basis.
  • Determine PR personnel requirements; employ and terminate PR staff members based upon operational needs and individual performance.
  • Implement corporate personnel policies; serve as personnel manager for the division.
  • Implement and supervise corporate accounting policies and procedures.
  • Establish and supervise the implementation of policies related to the expenditure of nonbillable funds (i.e.: items classified as “Division Overhead”).
  • Prepare PR Division Activity Reports by last day of the month.
  • Monitor past-due receivables; follow up as second contact (after Account Executive); refer to corporate management as third step with recommendations for appropriate action. Prepare monthly report.
  • Identify and fulfill PR needs insofar as facilities, equipment, etc. are concerned.
  • Direct PR personnel involvement with business-oriented organizations.
  • Supervise activities that affect PR business interests.
  • Prepare and approve all new client service agreements; monitor adherence to same.
  • Prepare Division financial forecast as requested.
  • Represent PR Division as Managing Director in all outside functions where capacity makes necessary.
  • Participate in all new business presentations.

Management Supervisor

  • Designate account team assignments.
  • Monitor client-service performance of all Account Executives and supportive staff personnel.
  • Provide guidance and assistance to Account Executives as needed and as requested in both administrative and client-service matters.
  • Maintain contact with highest possible management people in each client organization.
  • Make periodical contact with person in charge of PR program within each key client’s organization.
  • Provide counsel and service for all clients where experience fulfills specific needs (as requested by Account Executive).

Account Executive

  • Fulfill all ‘inside and “outside” responsibilities of a public relations Account Executive.

New Business Development

  • Direct new business development program and activities by all who have specific assignments.
  • Direct and/or handle preparation of all new business presentations.
  • Prepare/approve all proposed service agreements.
  • Participate in all new business presentations

Knowledge and Skills:

  • Understanding of and experience in executing components that make up a successful PR program, including media outreach and on/off site event support
  • Ability to develop public relations materials including well-written press releases, fact sheets, blogs, social media posts and PR update presentations
  • Strong written and verbal skills, confident style in communicating with clients and a proven ability to effectively organize and manage multiple tasks
  • Proven ability to pitch and secure national and local print and broadcast media coverage
  • Deadline driven and detail-oriented, with the ability to exhibit initiative, autonomy and accountability with respect to their responsibilities
  • Ability to work well with others in both team and independent environments
  • Positive, professional, and flexible attitude that lends itself to quality client service
  • Clear understanding of a variety of social media platforms and monitoring devices

Education and Work experience:

A bachelor’s degree in Journalism, Public Relations, Communications or related field with a minimum of 5 to 8 years of experience in an agency or related environment is required. Special consideration will be given to individuals with experience in senior housing or health care.


Public Relations Account Manager

We are seeking a Public Relations Account Manager with strong writing and verbal communications skills. The ideal candidate will have proven reactive and proactive media outreach experience and have demonstrated the ability to develop strong social media strategies with sustained results. This position is responsible for planning and executing public relations activities and marketing projects on behalf of clients under the direction of the Director of Public Relations & Content Services.

Duties and Responsibilities:

  • Conducting proactive and reactive media relations efforts, including development of media lists and media outreach strategies, execution of local and national media outreach, and developing strong relationships with both traditional and social media
  • Planning and executing consumer, trade and media events
  • Developing strategies, providing counsel, implementing programs and managing client budgets
  • Researching and analyzing industry and competitor trends and providing insightful recommendations to team and clients
  • Delivering consistently high-level client service; demonstrating initiative, accountability and reliability
  • Keeping clients and internal team informed of project statuses and deadlines
  • Demonstrating the performance and strategic contribution of public relations by providing qualitative and quantitative reporting to clients

Knowledge and Skills:

  • Understanding of and experience in executing components that make up a successful PR program, including media outreach and on/off site event support
  • Ability to develop public relations materials including well-written press releases, fact sheets, blogs, social media posts and PR update presentations
  • Strong written and verbal skills, confident style in communicating with clients and a proven ability to effectively organize and manage multiple tasks
  • Proven ability to pitch and secure national and local print and broadcast media coverage
  • Deadline driven and detail-oriented, with the ability to exhibit initiative, autonomy and accountability with respect to their responsibilities
  • Ability to work well with others in both team and independent environments
  • Positive, professional, and flexible attitude that lends itself to quality client service
  • Clear understanding of a variety of social media platforms and monitoring devices

Education and Work Experience:

A bachelor’s degree in Journalism, Public Relations, Communications or related field with a minimum of 2 to 3 years of experience in an agency or related environment is required. Special consideration will be given to individuals with experience in senior housing or health care.